Panache Studio

—chief executives of good ideas

We are a multi-disciplinary studio offering a broad range of services, from communication strategies and branding to graphic design and web development. We like no-nonsense writing, striking images and sophisticated design. We combine these in well-managed projects run with flair. 


Some of our clients:

5th Moscow Biennial
Bob Van Mol
CC De Grote Post
Design Museum Gent
Dienst Cultuur Stad Oostende
Galerie Van De Weghe
HCGB advocaten
Het Entrepot
Ives Maes
Kobalt Works
Moussem Nomadic Arts Centre
TAZ, a true social network

For ‘The Welfare State’, an exhibition at the M HKA (Museum for Contemporary Art Antwerp), artist Francisco Camacho Herrera created the website Fulltopia, which allows a community of people who wish to bypass the monetary economy to advertise and exchange their desires, skills and available time, in order to set up a direct exchange of services. 

Having no experience in web development, UX or information architecture, he asked us to analyse his first prototype and help him make designs for the app.

The first prototype looked like this:

Fulltopia initial prototype

After looking at the prototype we quickly realised there was more needed than simple skinning. We started with a thorough analysis of the prototype: which tasks are the users supposed to accomplish? Are these easy to carry out? Is the interface intuitive? Is de site structure transparent and concise? We collected our findings in a 10 page report.
Together with Francisco, we then made some changes to the site's functionality – we came up with an "I owe you" system of keeping track of people's participation (instead of a confusing point-based system), introduced the concept of communities, reorganised the structure of the app and completely overhauled the interface. This resulted in a set of wireframes:

Fulltopia wireframes

Then, it was time to – in Francisco's own words – 'make it pretty'. Because of budget constraints, we couldn't invest too much time in the logo. So we took the original concept and made a cleaner, simpler version.

Fulltopia logo © Panache

At its root, the Fulltopia project relies on the willingness of people to voluntarily invest time and effort in other peoples projects. In order to stimulate people not to take more than they give back, we made three colour schemes: a green scheme for people with a flat balance, a blue ('cold') scheme for people who rely more on other people's help than they contribute and a red ('warm') scheme for the most active volunteers. These schemes are applied to the users' profile pages.

Fulltopia colours

Fulltopia profile page

We organised users' classifieds ('calls') in a compact card layout that would make the project's status clear at a glance.

Fulltopia homepage

The designs were handed over to a developer. The site is currently still in development, and being tested. You can register for the site here. The Fulltopia project is part of the M HKA show "The Welfare State", on view from 29.05.2015 till 27.09.2015.

Fulltopia exhibition view

Photo: Bob van Mol


Bob Van Mol website

Award-winning photographer Bob Van Mol needed a platform to show his work, so we made him a website that lets his beautiful pictures speak for themselves.

Bob Van Mol website – ©Panache Studio

Behance Portfolio Review Antwerp

Behance Portfolio Review Antwerp 13.05
Wednesday the 13th of May we organise our first portfolio review!
On this informal event we want to give creative professionals in applied visual arts (graphic designers, illustrators, animators, typographers, photographers,...) an opportunity to get feedback on their work, exchange experiences and meet others.
19u30 – welcome
20u00 – talk by Sander Vermeulen (
20u25 – short introduction of the attendees by mini-portfolio slideshow
20u30 – moderated examination and discussion of the portfolio's in small groups
22u30 – chat/network/mingle
Do you have minimum one year work experience (students hopefully get enough feedback already) and you'd love to be there, send an email with (a link to) your portfolio to .
Admission is free, but space is limited!

Wonderburo website

Panache Towers is located in the weird and wonderful Wonderburo. Because we have quite a few talented fellow residents, we thought a small website was in order. Check it out:


Wonderburo website

Moussem flyers 2013–2014

Here's a selection of the flyers we made for Moussem Nomadic Arts Centre in 2013-2014. It's a privilege working for them, they're great people. You can see more work we did for Moussem here.

Moussem flyers by Panache Moussem Deugdzame Stad flyer by Panache Studio Moussem flyers by Panache Studio Moussem Dansdubbel flyer by Panache Studio



Panache Towers

Kleine Markt 7–9 bus 26
2000 Antwerp

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Bleekhofstraat 57 b301
2140 Borgerhout

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vat: BE 0701.849.240
iban: BE31 7360 5122 4855